BAG

FROM ‘EXCLUSIVE’ TO ‘SPECIAL’. REINFORCING THE ARTISANAL CUES, THE WORD SPECIAL 
DRAWS A CLOSER PERSONAL CONNECTION BETWEEN THE BRAND AND THE CONSUMER. 

THE SENTIMENT CONVEYS A MORE MYSTERIOUS, AUTHENTIC, BESPOKE AND ALCHEMIC 
METHOD OF FORMULATION.

THE WORD ‘EXCLUSIVE’ IS POPULAR IN THE 
PREMIUM/LUXURY SPACE, CONSUMERS EXPECT IT, SO AS A MESSAGE, IT HAS ALMOST 
LOST ITS POTENCY.

SOFTER LANGUAGE CONTRASTING WITH THE BRUTALIST DESIGN, 
MAINTAINS THE TENSION BETWEEN SCIENCE AND
MAGIC...

FROM ‘EXCLUSIVE’ TO ‘SPECIAL’. REINFORCING THE ARTISANAL CUES, THE WORD SPECIAL 
DRAWS A CLOSER PERSONAL CONNECTION BETWEEN THE BRAND AND THE CONSUMER. 

THE SENTIMENT CONVEYS A MORE MYSTERIOUS, AUTHENTIC, BESPOKE AND ALCHEMIC 
METHOD OF FORMULATION.

THE WORD ‘EXCLUSIVE’ IS POPULAR IN THE 
PREMIUM/LUXURY SPACE, CONSUMERS EXPECT IT, SO AS A MESSAGE, IT HAS ALMOST 
LOST ITS POTENCY.

SOFTER LANGUAGE CONTRASTING WITH THE BRUTALIST DESIGN, 
MAINTAINS THE TENSION BETWEEN SCIENCE AND
MAGIC...